HMV (Reimagined)
HMV wanted someone to re-imagine the HMV stores and brand for the next generation. Aiming at a target audience of 18-25 years old that are fans of music, film and TV. This was a very open brief, so I decided to just run with it and make a more contemporary brand that still has a vintage quality to it. I wanted the HMV stores to have the look and style of a hipster coffee shop to attract the target audience. Using neon signs that tie in with the blue and magenta brand colours. I wanted the stores to have that old record shop vibe but more clean and rustic.